Continuing from yesterday’s post, today we will touch a bit on product research. I am going to talk about info-products specifically, but the principles apply to researching a car, a gadget or even a plain pen.
Here’s what you gotta do:
Go through your product as many times as possible. Consume it as many times as possible. While you do that, take lots and lots of notes. This is something that legendary copywriter, Eugene Schwartz, did back in his days, that allowed to beat much better copywriters than him (his words, not mine)
What notes should you take? Anything that makes you go “hm, nice one” or even better “WOW! You can do that?”
Yes – it sounds tiring. But doing this prep-work will allow you to create the bullets for your ad. Bullets, as we’ll find out later are the fodder for your headline…your subheadlines…and the “desire” part of your sales letter.
And, most importantly, keeping notes in bullet form saves you time. You will never say “Hm, I wonder where this little tidbit of juicy information is. Oh geez, I have to go through the whole video series again.”
Till next time,
P.S. If you’re also using email marketing, don’t forget to grab your free report on how to overcome the “low opt-in rates” disease.
till next time,