Let’s be honest:
Market research sounds as exciting as watching paint dry.
But it’s necessary.
Do a subpar job when researching and you struggle with ideas for all your marketing and content. Do a stellar job and your life will be much easier and your results way better.
So how do you start?
You can never go wrong with forums relevant to your market.
Let’s say that you’re a dating coach. Googling “dating forums” will bring up many communities where you can check out to see what’s trending in your niche. The trends will give you ideas for your content and emails, eliminating writer’s block.
Plus, you can see what are some of the most common asked questions when it comes to your niche.
If people are always asking about XYZ topic, then you could either answer it in an article…
…take the solution and include it as a special bonus in your products/services…
…or even create a whole new product tackling their specific problem.
And yes, you don’t need to be “creative” with this. You don’t need to come up with ideas. You go into your market, see what they want, and you offer them just that.
Easy, peasy, Vietnamesey.
If you’re also using email marketing, don’t forget to grab your free report on how to overcome the “low opt-in rates” disease.
till next time,