A few days ago I watched a Facebook live done by Frank Kern.
If you don’t know who Frank is, let’s just say that he’s one of the greatest internet marketers out there.
He’s earned millions for himself back when he had a dog business (unlike other posers who sell internet marketing, when they’ve just started learning it themselves) and then proceeded to share his marketing knowledge with the world.
Anyhoo, in the live, somebody asked him how he comes up with headlines for his Facebook ads.
And Frank revealed a 2-word hack anybody could use.
The hack is “read this”
For example, if someone is interested in making more money with his email marketing, the ad would become “Read this if you want to earn more with your emails”
And you can change the position of the “read this” in your ad.
So you can say “If you want to earn more with your emails, read this”
Don’t scoff at the simplicity.
The above structure packs some serious marketing heat.
It promises a benefit…calls out a specific audience…and makes a strong call to action.
In fact, let’s take a trip back in time and see one of the greatest ads ever written:
“Do you make these mistakes in English?”
You want to find out what are those mistakes and, most importantly, see if you make them yourself.
Plus the word “these” has the same power as “this” in Frank’s example.
What’s interesting is that, even though Frank is a 7-figure marketer, he still uses simple, basic words that have been proven to work again and again and again, in his ads.
If you would like to see more simple ways to increase your marketing efforts, make sure to grab my report on low open-rates.
Till next time